InQube, the technology provider of supply chain traceability solutions, has announced a partnership with Cubic Farms Agro, a Pune based organic nutritional products company, in a move that will enhance the authenticity of its products.

The partnership will see the greenQube app providing digital traceability solutions for Cubic Farms Agro, creating a data trail that will enable consumers to track the journey of their organic products by scanning a QR code. The move marks a significant milestone for Cubic Farms Agro, which is committed to providing its customers with the best quality organic products while ensuring transparency and sustainability throughout its supply chain.

Cubic Farms Agro’s entire product range is now available on Amazon and Flipkart in India, and the use of greenQube will set a new benchmark in authentication for products sold on these platforms. Customers will be able to see the complete journey of the products from farm to purchase giving them confidence in the quality of the products they are buying.

The partnership between inQube and Cubic Farms Agro comes at a time when consumers are increasingly focused on the sustainability of the products they buy. With greenQube’s ability to visualise supply chains, Cubic Farms Agro is now well-positioned to meet the growing demand for transparency in the organic food industry.